4/30/2021 0 Comments Tvc Marketing Betekenis
However, the process of coming up with a big idea can also be a little daunting, especially with so much at stake.Whether agency or client-side there will be many interested stakeholders involved, each with an opinion or point of view.So, in this post, were going to look at some of the key steps in the development of a big idea to help provide some structured thinking around the process.
A campaigns big idea is the overarching message that underpins all elements of a campaign in order to resonate with the target audience. The big idea will need to be rooted in a piercing insight and linked to the campaigns objectives to ensure it has maximum impact and relevance. In this context the big idea can sometimes be referred to interchangeably with the term experience idea because it marks the transition from strategy to execution. This approach will put you in a stronger position to engage consumers meaningfully in the places that matter. If youre working with an agency, or group of agencies, then the brief is a critical step as it will help ensure that there is clarity around what youre looking to achieve. For belVita, they wanted to do more than just simply introduce the brand to America. Tvc Marketing Betekenis Trial And SalesInstead, they wanted to make a statement by creating buzz and engagement and generate trial and sales. An understanding of who your audience is, including their likes, dislikes, motivations and lifestyles will enable you to craft your big idea accordingly. ![]() Whilst most brands talked about mornings as a problem, belVitas own research revealed that consumers felt breakfast was very important because they wanted to accomplish a bigger goal in the morning. ![]() ![]() If not, its possible the idea is not distinct or memorable and therefore unlikely to have the power to make an impact. To drive cultural relevance of MorningWin and amplify the campaign through culture, the brand created linked content across a range of channels, including TV, digital, radio and social, as well as leveraging morning radio shows, Tumblr and Buzzfeed to showcase unbranded content related to the campaigns theme. Whether youre creating an idea internally or in partnership with an agency it takes discipline and a clear focus on the campaigns brief and objectives. Our practical and actionable guide will help you plan your marketing campaigns better, the guide aims to help you plan better, integrate more and use digital media effectively. Turbocharge your results with this toolkit containing 7 resources. Improve your digital marketing skills with our FREE guides and templates.
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